Rutgers University School of Communications and Information Studies - New Brunswick, NJ

Candidate for the Masters of Communication and Information Studies

GPA: 4.0

Relevant Research:

-          Social Situated Experiential Model and the “RU Sure” campaign for the education of Binge Drinking among College Students

-          “Globalization, Healthcare and Corporate Responsibility: A Case Study on HIV/AIDS in Southern Africa and Merck Pharmaceuticals”

-          “The Center for Communications and Health Issues: Organizational Assessment”

-          “Direct-to-Consumer Marketing of Prescription Drugs: A Perspective of Attitudes and Ethical Considerations”

-            "Participatory Decision-Making: An Overview of the Role of Management and Organizational Culture in Successful Implementation”

Marist College - Poughkeepsie, NY

Bachelor of Arts-Communications/Public Relations

Named in the 1999 Who's Who of American University and College Students

Jan.The Center for Change and Innovation - Edinburgh, Scotland

Outreach Manager

•  Responsible for the promotion of CCI’s work and role with the National Health Services (NHS)

• Responsible for the development of the CCI’s communication strategy and media plan to help support the mission, vision, and values of the organization

•  Responsible for all aspects of maintaining an up-to-date and ‘live’ corporate website

• Provide leadership and advice on communications and outreach to colleagues and ensure that the communication strategy is effectively aligned with corporate strategies, policies and initiatives and communications are consistent with Scottish Executive Health Department (SEHD) values and objectives.

• Maintain working relationships with SEHD Press Office, ASTRON, Media and Communications Services as well as a number of other organizations that help enable proactive communication. 

• Contribute insight and advice to the SEHD on the development of a national recruitment and repositioning campaign for the NHS

• Responsible for coordinating the CCI response to any major service event, handling all enquiries from national and local media, members of the public and any healthcare organizations involved to ensure that a controlled environment is created and sustained and that NHS Education can provide consistent and factual information within an appropriate timescale

• Champion the development of a corporate progress report 

• Lead coordinator on the Scottish Health Awards and the CCI’s “Progress through Innovation’ conference

The Center for Organizational Development and Leadership - New Brunswick, NJ

Graduate Assistant

• Coordinated and facilitated systematic organizational assessments, planning and improvement sessions

•  Developed, administered, and analyzed surveys used in the organizational assessment process

• Maintained data from organizational assessments to be used in research and for publication

Edelman Public Relations - New York, New York

Account Executive

•  Accountable for project management on numerous accounts including; Wyeth’s Effexor XR, Berlex’s Betaseron, Lilly’s Xigris, Gilead’s Hepsera, and drug discount savings card, Together Rx

• Responsible for national, local market and trade outreach surrounding the FDA Advisory Committee and approval of Hepsera (September ’02)

•  Responsible for development of a multifaceted program to penetrate and inform the Asian Pacific American community about hepatitis B

•  Participated in intensive local and national media tours, including a multi market tour for Together Rx 

•  Developed press releases, media alerts, pitch letters, video news releases, compilation reels and strategic recommendation memos for clients

•  Developed and maintained working relationships with physicians, sales reps and patients on behalf of numerous clients including Effexor XR and Xigris

Rowland Communications - New York, New York

Account Executive

• Developed and managed the planning of public relation projects for Merial’s GastroGard for the treatment of equine gastric ulcers 

•  Oversaw media outreach surrounding Merial’s sponsorship of horses competing in 2000 Summer Olympics, developed testimonials, and arranged interviews for Olympic competitors.  Secured placements in 100% of targeted publications

•  Participated in the launch event of Johnson & Johnson - Merck Consumer Pharmaceuticals’ Pepcid Complete

July 1999-

August 2000

McShane Associates - Lebanon, NJ

Assistant Account Executive

•  Developed and coordinated media campaigns for hotels, restaurants and spas, securing substantial press coverage in international, national, regional and trade publications

•  Assisted in the coordination of product launches, familiarization trips, photo shoots and other events

United States Equestrian Team - Gladstone, NJ

Internship/Assistant to the Director of Communications

•  Held accountable for the 38% increase of attendance at the Gladstone Antiques Show

• Researched and developed advertising and public relations audience analysis reports
• Facilitated press conferences and major equestrian events
• Developed press releases regarding event results and upcoming activities